Google Analytics and German laws. What are the issue and what will the do about it. Let me try to explain the issue for you.
The Problem with Google Analytics
The problem with Google Analytics is collection of data. Google are collecting IP addresses of users visiting sites with the analytics script implemented. This is against German data protection laws. Goggle has developed a browser plugin that users can install to block Analytics from collecting these data, but this is not sufficient enough for the Germans. The outcome of this might be that German companies using Google Analytics might be fined, if they continue using this tool.
About Google Analytics
Google Analytics is the enterprise-class web analytics solution that gives you rich insights into your website traffic and marketing effectiveness. Powerful, flexible and easy-to-use features now let you see and analyze your traffic data in an entirely new way. With Google Analytics, you’re more prepared to write better-targeted ads, strengthen your marketing initiatives and create higher converting websites
Drop me a comment
What do you think about this matter? Are the German rights or is it an overreaction. Please drop me a comment.
I’ve never liked the way Google handles data so I’m not on Google’s side but I also don’t like how Countries threaten to block a company from being accessible through the internet if they don’t comply. I think the internet should be free and not managed by the government, but because Google handles personal data so poorly I say Google should do as it’s told unless they want to use a whole country worth of people.